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Creating Promotions

2
Aug

Creating Promotions in Korona

Go to the promotions page by navigating to Sales > Promotions. Here you can create new promotions or manage existing ones. To get started, click on New.

This screen allows you to create promotions based off of a wide variety of parameters. To create your promotion, you will need to set up the triggers and benefits appropriately for the promotion you wish to have. Details on each of the triggers are described below.

DEFAULTS BOX

In the defaults box, you can set the name and type of discount.

  • Coupon with Discount
  • Bonus points for Customers
  • Coupon with Discount
  • Immediate Discount
  • Stamps for Customer (Punch/Stamp cards)

TRIGGER BOX

This is where you can determine what conditions need to be met for your discount or promotion to be valid.

NOTE* The conditions (products etc) do not have to be the same as the products in the benefit box. For example: Buy $10.00 worth of Chips and get a $2.50 Pack of Soda for free.

WHEN:

Period of Validity, This determines the start and end date of your promotion.

Weekdays, What days of the week you want your coupon to be good for. If you only run a happy hour M – F, this will allow you to set that up.

Calendar Days, This allows you to determine what days of the month you want your promotion to run. So if you only want it to run every third day or every other day, you can check those days.

You can choose whether or not you want your promotion to run all day or during a specific time period by choosing either the All-Day or Time of Day buttons.

NOTE* “Time of Day” is in military time/(24 Hour Format).

WHERE: If you have multiple locations, you can define which stores this promotion will affect.

WHO: Determines what customers or customer groups are eligible to receive this promotion.

WHY: Determines what conditions need to be in effect in order to trigger the promotion.

Total Receipt, Activates the discount when a customer’s receipt exceeds a certain amount. You may determine that amount in this field.

Total Product Quantity, Applies a discount when a customer has bought a certain number of items. You may determine the number of items the customer must have on their receipt to trigger the discount.

Item Amount with Tag, When this is met, a promotion is applied to a group of products with a certain tag, you may choose to have your discount apply only to items with that tag. Use this trigger if customers must purchase $XX of a product group for the promotion (ex. Spend $30 on domestic beer to get $5 off next visit).

Item Quantity (both = & >=), Determines how many of a certain product a customer needs to have in order to apply a discount.

Item Quantity with Tag (both = & >=), Determines how many items with a specific tag a customer needs to have in order to apply a discount.

NOTE* the trigger can be triggered multiple times. So if it’s set to buy 3 get one free, it would trigger every time 3 of those items are on the receipt. If you only want it to trigger once, use the >= trigger.

COUPON BOX

Use this box to enter the details about the coupon you are creating. If you are using an immediate discount or stamps, ignore the fields in this box.

Period of Validity:  Allows you to determine how long the coupon is valid for.

Redeemable for Future Purchase / Redeemable after Day: Determines whether the coupon is Redeemable for Future Purchase within that period or after a certain day has passed by selecting the corresponding radio buttons.

Organizational Units: Determines where this particular coupon can be redeemed.

Bar-code / QR-Code: Determines the type of code printed on the receipt. QR-Codes are more likely to catch the eye of a customer!

Coupon Text: In this field, you can create the text you would like to have displayed on your coupon.

When activated your Coupon will always print on the bottom of the receipt.

BENEFIT BOX

In this box, you can dictate what benefit this promotion/coupon has and how it affects the parameters you put into the trigger box.

You can determine what benefit your promotion will have on the customer.

You can choose whether your promotion has:
– No Benefit.
– Reduction on the Quantity of Product.
– Discounts on: a Product, items with a tag, on a Commodity Group of Items, or of the Total Receipt Value.

The benefit Box Options will differentiate based on the Type of Promotion you select.

No Benefit: The promotion does nothing.

Reduce Product Quantity: This allows you to have a product taken off of the receipt by picking the product and specifying the quantity you wanted to remove from the receipt.

Discount on…
All/One Product: Using this field you may choose to apply a dollar or percentage discount off of one or all of a particular product.

All/One Items with Tag: Applies a dollar or percentage discount off of one or all products with a specific tag.

Commodity Group Items: Allows you to apply a discount on an entire department.

Total Receipt: Allows you to apply a discount on the entire receipt.

To finalize and save your promotion, click the Save button

NOTE* Distinct promotions will stack. If you have two promotions that affect the same product, both will be applied. 

For a quick explanation on how to create a receipt based coupon, please see the video to the right.

Examples: buy two products, get the third for free. You could set up the promotion to recognize when three of the same item have been rung up. To set this up, you would create your promotion. In this case, we used “Buy 2 Get 1 Free” in the name. We set up the trigger box leaving everything as is and added the item quantity with a value of 3. The product we chose was A&W. In the benefit box, we selected Discount on one product, the aforementioned A&W. Notice how it is set to give a 100% discount. When you hit the total button on the point of sale, it would apply a 100% discount to the third product. This will make the third instance of the A&W free of charge.

Another way to set up a buy 2 get 1 free promotion can be seen in the video on the right. In this example, tags are used to allow for the possibility of mixing and matching.

You could also apply a discount to a specific group of customers. This is great if you want to set up “clubs” for specific groups. You can set the trigger for the promotion to activate when that customer group is assigned to the current receipt it would apply a discount or a different promotion.

In this example, we have our “Low and Slow Aviator” group.  The trigger here is activated only when that customer group is added to the transaction. The benefit box shows that a discount off of the entire receipt is 20%. As a result, anytime this group is added to the receipt, they receive a 20% discount off of their entire purchase.

Also, because the benefit doesn’t have to match the trigger you can do mix and match promotions as well.

For example, you can apply a discount if a customer buys a certain amount of a product that is tagged the same, a discount can also be applied. Here we have it set up where they can get any three(3) drinks for 20% off. The trigger box is set up to recognize when 3 items with the drink tag are rung up. The will take 20% off all drinks on that receipt for every 3 items rung up.